Dodge eyes Police Car Market

Dodge is set to conquer the police car market later this year with its all-new 2006 Dodge Charger police vehicle. A four-door sedan with all the power, handling and functionality required to effectively patrol streets, the 2006 Dodge Charger is perfect for the job. “With rear-wheel drive and available HEMIВ® power at the pavement, the Dodge Charger provides optimum police car pursuit performance,” said Darryl Jackson, Vice President – Dodge Marketing, Chrysler Group. “Dodge has a strong police heritage and is proud to offer vehicles armed with modern muscle and cutting-edge technology”. The Dodge Charger police vehicle will join the Dodge Magnum, another Dodge model previously announced to charge into the market. The two models will round out Dodge’s growing fleet of bold, powerful and capable vehicles designed for law enforcement agencies.
“We listened to what law enforcement officers asked for and paid attention to the details that are important to them,” said Ray Fisher, Vice President – Sales, Service and Parts Operations, Chrysler Group. “By integrating features and functionality into the original design of the Dodge Charger, we can give our police customers an affordable, capable vehicle with industry-leading innovations.”
The Dodge Charger police vehicle will be available with a 5.7-liter HEMI V-8 engine that produces 340 Horsepower at 5000 rpm and 390 lbs.-ft. of torque at 4000 rpm. The V-8 HEMI engine also features Chrysler Group’s Multi-Displacement System (MDS). This system effortlessly alternates between smooth, high economy four-cylinder mode when less power is needed and V-8 mode when more power is required. With the MDS in place fuel efficiency is also improved by up to 20 percent without compromising performance. The HEMI engines will also allow the Dodge Charger police vehicle to accelerate from 0 to 60 mph in just 6.0 seconds.
Meanwhile, the Dodge Charger is also available with a powerful 3.5 liter High Output V-6 engine hat provides 250 horsepower at 6400 rpm and 250 lbs.-ft. of torque at 3800 rpm. Other excellent features include a fully electronic five-speed automatic transmission with an Electronically Modulated Converter Clutch offering improved shift feel to match a variety of driving styles, situations and road conditions. This will prove to be very useful in police operations throughout the country. This transmission is standard in all Dodge Charger police cars. Meanwhile, tough brakes and linings will provide a secure and stable deceleration and braking capability.
With these two models, Dodge will once again dominate the police car market which it lorded over in the 1960s, 70s and 80s. During that period, the former Chrysler Corporation had a market share of 45-60 percent in the US. Some of the police vehicles manufactured by the former Chrysler Corporation include Dodge Monaco, Dodge Royal Monaco, Dodge Coronet, Dodge Diplomat, Dodge Dart, Dodge St. Regis, Plymouth Fury, Plymouth Gran Fury, Plymouth Volare and Chrysler Newport.
Dodge, Chrysler’s best selling brand, currently enjoys a US market share of seven percent, making it the fifth largest nameplate in the US automotive market. Dodge also continues to lead the minivan market with a 20 percent share of the market. Meanwhile, when it comes to Dodge auto parts, one of the leading online suppliers is Auto Parts Train. With years of industry experience and an excellent reputation, Parts Train is one of the best sources of low priced but high quality Dodge Parts in the US today. They have a large inventory of Dodge parts available anytime.

Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic

Chrysler Group Reveals Dodge Concept Vehicles on Both Sides of Atlantic, Hinting at Future Direction of the Dodge Brand
The introduction of two of Chrysler group’s concept vehicles on opposite sides of the Atlantic hints how the Dodge Brand could expand into the global automotive market. At company press events in London and Chicago, the new Dodge Caliber and Dodge Nitro were unveiled to convey the brand’s potential future direction.
“Today is a great day for Dodge,” said Dieter Zetsche, Chrysler Group President and CEO. “These two new concepts suggest the global potential of the brand as it prepares to expand into world markets. While different in product expression, both Caliber and Nitro embody the bold, powerful and capable values of Dodge. Our international positioning for the brand and its future model lineup will be entirely consistent with these established core values.”
The Dodge Caliber Concept Car
Exhibited to a select group in London for the first time, the new Dodge Caliber Concept is a five-door vehicle that combines a sporty coupe-like profile with the strength, stance and functionality. The sheer surface styling commands attention and evokes the Dodge brand attributes. The Dodge Caliber concept will be revealed to the public at the 75th Salon de l’Automobile in Geneva, Switzerland.
Simultaneously in the USA, the mid-size Dodge Nitro SUV concept was revealed at the Chicago Auto Show, providing even further proof of the brand’s future potential. With a bold and powerful design statement, the five-passenger Nitro would be the first mid-size SUV for Dodge, designed to attract customers seeking style, performance and utility.
The Dodge Nitro Concept Car
“We have a clear brand identity for Dodge. The brand is all about attitude ‘Ђ” it’s bold, confident and assertive,” said Joe Eberhardt, Executive Vice President ‘Ђ” Global Sales, Marketing and Service. “And we have established a strong and distinct identity for our new Dodge products. That’s what allowed us to tease international markets with the introduction of the Dodge Viper SRT10 roadster last year and hint at where we can go in the years to come.”
Speaking in London, Eberhardt said consumer research among 20,000 participants in Germany, France, Italy and the UK identified a segment of potential buyers that align themselves with the core values of Dodge. He said that research also showed that there is not a single brand that leads this segment, creating opportunity for the Dodge brand to grow the Chrysler Group business internationally, while maintaining its unique brand identity.
Chrysler Group has said that, between 2003 and 2007, with the expansion of the Dodge brand, the company will more than double the number of Chrysler Group models available outside of North America. The number of right-hand drive and diesel-equipped models also will more than double during this same time period.
Beginning in 2006, Eberhardt said the Dodge product portfolio for markets outside of North America will consist mainly of C- and D-segment vehicles, both left- and right-hand drive, offering powerful yet fuel-efficient petrol engines and state-of-the-art diesel engines.
When maintaining a Dodge Vehicle like these new models, it is important to get the best possible parts to get the best results. A Dodge owner must be as discriminating as possible when choosing replacement parts for his car. A good choice of parts supplier is therefore very significant. Pick a part store that has a good reputation. Go online and browse through the many online stores offering excellent parts. One of the best online parts suppliers is Auto Parts Train. Simply go to partstrain.com/ShopByVehicle/DODGE and take a look at their impressive array of top quality parts. With Parts Train’s assurance of excellence and quality, your dodge will be as good as new.